How to Use TikTok Sounds to Promote Your Indie Music

Hey there, fellow indie artists! If you’ve been keeping up with the latest trends in the music industry, you’ve probably noticed that TikTok has become an undeniable force in shaping what we listen to and discover. This platform isn’t just for lip-syncing and dance challenges; it’s a powerful tool that can launch indie artists into the spotlight and connect them with new audiences. Today, I’m going to show you how to use TikTok Sounds to promote your indie music and get your tunes stuck in people’s heads (in a good way, of course).

In this blog post, I’ll help you understand what TikTok Sounds are and how they work. We’ll explore some examples of indie artists who’ve made it big using this feature, and I’ll give you tips on creating your own TikTok Sounds that’ll have users coming back for more. We’ll also dive into encouraging user-generated content, optimizing your TikTok profile, and analyzing your results to continually improve your strategy. So buckle up, and let’s get ready to ride the TikTok wave to music success!

Understanding TikTok Sounds

What are TikTok Sounds?

Before we dive into how to use TikTok Sounds to promote your indie music, let’s take a moment to understand what they are. In a nutshell, TikTok Sounds are audio clips that users can incorporate into their videos. These can be snippets from popular songs, voiceovers, sound effects, or even original audio created by the user. But for indie artists like us, the focus is on using our own music as TikTok Sounds to gain more exposure and attract new fans.

How TikTok Sounds work

When a user wants to add a Sound to their video, they can either browse the TikTok library, search for a specific Sound, or even upload their own audio. Once a Sound is selected, it can be trimmed, edited, and adjusted to fit the video perfectly. When the video is published, the Sound is credited, and other users can click on it to discover more content using the same audio. This is where the magic happens! If your music catches on and gets used in multiple popular videos, it can snowball into a viral sensation, gaining massive exposure for your music.

Examples of successful TikTok Sounds in the indie music scene

You might be wondering if this approach really works for indie artists. The answer is a resounding yes! Let’s take a look at a couple of examples:

  • “Supalonely” by BENEE: This catchy indie-pop tune gained massive popularity on TikTok, with users creating their own dance routines and lip-sync videos. The exposure from TikTok helped propel the song onto global charts, and BENEE has since become a well-known name in the indie scene.
  • “Moral of the Story” by Ashe: This emotive indie track struck a chord with TikTok users, who used the song to soundtrack heartfelt and relatable moments. The song’s success on the platform led to Ashe collaborating with Niall Horan for a remixed version and ultimately boosted her career.

These are just a couple of examples, but there are countless more indie artists who have experienced the power of TikTok Sounds in propelling their music to new heights. In the next section, we’ll explore how you can create your own TikTok Sounds and increase your chances of success.

Creating Your Own TikTok Sounds

Choosing the right part of your song

When creating a TikTok Sound using your own music, it’s crucial to choose the right snippet that will grab users' attention and make them want to use it in their videos. Look for a 10-15 second section that showcases your song’s most memorable and catchy elements. It could be a powerful chorus, a unique instrumental breakdown, or even a clever lyric that resonates with listeners.

Crafting a catchy and memorable hook

A great hook is the backbone of any successful TikTok Sound. If your song doesn’t already have a strong hook, consider creating one specifically for this purpose. Think of something that’s easy to sing or hum along to, and that users can easily incorporate into their videos, whether it’s through dance, lip-syncing, or other creative expressions. Make sure the hook is distinctive and representative of your music, so it stands out from the sea of other Sounds on the platform.

Using visuals to enhance your Sound

While the audio is the main focus when creating TikTok Sounds, don’t forget that TikTok is a visual platform as well. When uploading your Sound, consider adding a captivating video or image that will entice users to stop scrolling and check out your content. This visual element can be a simple performance clip, a behind-the-scenes look at your creative process, or even an engaging animation that complements your music.

Remember, the goal is to give users a reason to click on your Sound and consider using it in their videos. By choosing the right snippet, crafting a memorable hook, and enhancing your Sound with captivating visuals, you’ll be well on your way to creating a TikTok Sound that has the potential to go viral and boost your indie music career.

Encouraging User-Generated Content (UGC)

One of the most powerful aspects of TikTok is the ability for users to create and share their own content using your music. By encouraging user-generated content (UGC), you can increase the chances of your TikTok Sounds going viral and expanding your fanbase.

Participating in challenges

Challenges are a popular trend on TikTok where users create and participate in various activities, often set to specific music. As an indie artist, you can create a challenge using your TikTok Sound and invite your fans and followers to participate. Make sure the challenge is fun, accessible, and ties in well with your music. This not only encourages engagement but also increases the likelihood of your Sound being used in multiple videos, boosting its visibility on the platform.

Collaborating with influencers and other indie artists

Partnering with TikTok influencers and other indie artists can help you reach new audiences and create unique content that showcases your music. Look for influencers whose content aligns with your style and values, and pitch them your TikTok Sound for a collaboration. Similarly, reach out to other indie artists you admire and propose a creative partnership using each other’s Sounds. This cross-promotion can help both artists expand their reach and attract new fans.

Engaging with fans and encouraging them to create content

Don’t underestimate the power of engaging with your fans and followers on TikTok. Respond to comments, participate in conversations, and show your appreciation for the content they create using your music. By fostering a sense of community and making your fans feel valued, you’ll encourage them to continue creating and sharing content featuring your TikTok Sounds.

By actively participating in challenges, collaborating with influencers and other artists, and engaging with your fans, you’ll create an environment where user-generated content thrives, increasing the chances of your TikTok Sounds going viral and boosting your indie music career.

Optimizing Your TikTok Profile

While creating engaging TikTok Sounds is essential, it’s equally important to optimize your TikTok profile to help users discover and connect with you. Here are a few tips to make the most out of your profile:

Completing your profile with relevant information

Make sure your profile is complete with a profile picture, bio, and links to your website or other social media channels. This not only helps users learn more about you and your music, but it also gives your profile a polished and professional look. Use your bio to give a brief introduction to your music, your style, and your personality. Don’t forget to include any relevant hashtags or keywords that users might search for.

Using hashtags effectively

Hashtags play a crucial role in helping users discover content on TikTok. When posting your TikTok Sounds and other videos, be sure to include relevant hashtags to increase their visibility. Use a mix of popular and niche hashtags that relate to your music, genre, and target audience. You can also create your own branded hashtags to encourage users to share content featuring your music.

Consistency in posting and engaging with the community

Being consistent with your content and engagement on TikTok is key to building a strong presence on the platform. Aim to post regularly, whether it’s new TikTok Sounds, behind-the-scenes content, or videos that showcase your personality and interests. Engage with your audience by responding to comments, participating in conversations, and showing your appreciation for their content.

By optimizing your TikTok profile, using hashtags effectively, and consistently posting and engaging with the community, you’ll create a solid foundation for promoting your indie music and leveraging the power of TikTok Sounds.

Monitoring and Analyzing Your Results

To make the most of your TikTok promotion efforts, it’s important to monitor and analyze your results. This will help you understand what’s working, what isn’t, and how to adapt your strategy for even better outcomes.

TikTok analytics: key metrics to track

TikTok offers built-in analytics for pro accounts, which provide valuable insights into your content’s performance and your audience. Some key metrics to keep an eye on include:

  • Views: The number of times your videos have been viewed. This can help you gauge the overall reach of your content.
  • Engagement: Metrics such as likes, comments, and shares can help you understand how well your content is resonating with users.
  • Follower growth: Tracking your follower growth over time can give you an idea of how your fanbase is expanding and whether your promotion efforts are paying off.
  • Sound usage: Keep track of how often your TikTok Sounds are being used by other users. This can help you identify which Sounds are most popular and inspire future content.

Learning from your successes and failures

By analyzing your TikTok analytics, you’ll be able to identify patterns and trends in your content’s performance. Take note of which Sounds and videos are performing well, and try to replicate their success in future content. Similarly, learn from content that doesn’t perform as well and adjust your strategy accordingly.

Adapting your strategy based on data

Data-driven decision-making is crucial for maximizing your success on TikTok. As you monitor your analytics and learn from your results, be prepared to adapt your strategy. This might involve experimenting with different types of content, posting at different times, or targeting new audiences. The key is to remain flexible and open to change, while always staying true to your unique musical style and voice.

By monitoring and analyzing your results, learning from your successes and failures, and adapting your strategy based on data, you’ll be well-equipped to optimize your TikTok promotion efforts and make the most of the platform’s potential for promoting your indie music.


There you have it, fellow indie artists! By understanding TikTok Sounds and their potential, creating captivating and memorable Sounds of your own, encouraging user-generated content, optimizing your profile, and closely monitoring and analyzing your results, you’ll be well on your way to harnessing the power of TikTok to promote your indie music.

Remember that success on TikTok often involves a mix of strategy, creativity, and a bit of luck. So don’t be discouraged if your first few attempts don’t yield immediate results. Keep experimenting, engaging with the community, and refining your approach, and you’ll increase your chances of creating that viral moment that propels your music into the spotlight.

Now, it’s time to put these tips into action and make some noise on TikTok! I’d love to hear about your experiences and success stories, so feel free to share them in the comments below. Let’s support each other and celebrate our indie music community’s accomplishments on this exciting platform. Happy TikToking!